Privacy Policy

Effective Date: 17 MAY 2025

Notice: We collect personal data to provide our services. By using usmerchantadvance.com, you consent to the practices described in this Privacy Policy. For details, please read below.

At US Merchant Advance, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you visit our website or use our services.

1. Information We Collect

a. Information You Provide

• Contact Details: Name, phone number, email address, and business name when submitting forms.
• Business Information: Revenue, time in business, funding needs, and other application-related data.

b. Information Collected Automatically

• Device & Usage Data: IP address, browser type, device identifiers, pages visited, and time spent on site.
• Cookies & Tracking Technologies: We use cookies, web beacons, and pixels (including from useleadbot.com) to enhance your experience and personalize content.

2. How We Use Your Information

We may use the collected information to:

• Match you with potential business funding offers.
• Respond to inquiries and provide customer support.
• Improve our website’s functionality and user experience.
• Send email communications, including promotional content (you may opt out at any time).
• Comply with legal obligations and protect our legal rights.

3. Legal Basis for Processing

For users in California or the EU, we process data based on consent, legitimate interest (e.g., providing services), or legal obligations. You have rights under CCPA/CPRA or GDPR, detailed below.

4. Sharing of Information

We may share your information in the following circumstances:

• With Partner Lenders: To connect you with appropriate funding options.
• With Service Providers: Such as hosting platforms, analytics providers, and customer service tools (e.g., useleadbot.com for lead capture).
• For Legal Reasons: To comply with applicable laws or respond to valid legal requests.

We do not sell your personal data to third parties.

5. Data Retention

We retain personal information as long as needed for business or legal purposes, typically up to 7 years, unless otherwise required by law.

6. Your Privacy Rights

You have the right to:

• Access: Request a copy of your personal data.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your data, subject to legal obligations.
• Portability: Request your data in a portable format.
• Opt-Out: Opt out of data sharing or marketing (see below).

California Residents: Under CCPA/CPRA, you have the right to know what data we collect, request deletion, opt out of data sales/sharing, and non-discrimination for exercising these rights.

7. Consent for Communication

By submitting your contact information, you consent to be contacted by US Merchant Advance and its partners via phone, email, or SMS, including automated technology.

8. Cookies and Do Not Track (DNT) Signals

We use cookies for performance, functionality, and targeting purposes. You can manage cookies via browser settings. We do not respond to DNT signals due to lack of a standardized protocol.

9. Data Security

We implement a variety of security measures to protect your information, including 256-bit SSL encryption, secure server hosting, and limited access to your data. However, no method of internet transmission or storage is 100% secure.

10. Third-Party Services

Our website may include links to external sites and incorporates third-party services (e.g., useleadbot.com for lead capture). These services have their own privacy policies and are not covered by this policy.

11. Children’s Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect or solicit personal information from minors.

12. Policy Accessibility

This policy is mobile-friendly and linked in the footer of every page. For accessibility assistance, contact us at info@merchantadvance.us.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top will reflect the most recent version. We encourage you to review it periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy, you can contact us at:

US Merchant Advance
123 Business Ave, Suite 500
New York, NY 10001
📞 (833) 337-0586
📧 info@merchantadvance.us